Brightening Your Business: Commercial Outdoor Lighting Guide

In the competitive world of business, every detail counts, including the lighting outside your establishment. Commercial outdoor lighting plays a crucial role in creating a welcoming atmosphere, enhancing security, and showcasing your brand identity. In this comprehensive guide, we'll explore the benefits of commercial outdoor LED lights and help you, choose the right commercial outdoor light fixtures for your business. Get expert commercial lighting tips and practices so you can make an informed decision on your next outdoor commercial lighting upgrades.

Benefits of Commercial Outdoor Lighting

1. Gain a Competitive Edge: Your outdoor lighting serves as an extension of your brand identity, offering a unique opportunity to make a lasting impression on customers. With well-designed outdoor lighting, you can distinguish your business from competitors and attract more foot traffic.
2. Transform Your Customer Experience: Outdoor commercial lights offer versatility in color temperatures and beam angles, allowing you to create an inviting ambiance that draws customers in. Whether you're illuminating entryways, pathways, or outdoor seating areas, quality lighting enhances the overall customer experience and encourages repeat visits.
3. Durability & Long Lifespan: LED lights are built tough to withstand harsh weather conditions, ensuring reliable performance year-round. With a significantly longer lifespan than traditional bulbs, commercial outdoor lighting require less frequent maintenance and replacement, saving you time and money in the long run.
4. Outdoor Security Lighting: Bright and clear illumination provided by outdoor LED light fixtures for commercial business applications improves safety in parking lots, walkways, and other outdoor areas. Enhanced visibility helps deter crime and prevent accidents, creating a secure environment for customers and employees alike.
5. Cost Savings: LED lighting is highly energy-efficient, consuming less power than traditional lighting options. By switching to modern exterior outdoor LED lights, you can significantly reduce your electricity bills while enjoying superior illumination for your business premises.

What Outdoor Light Fixture Should I Use?

Commercial Outdoor Flood Lights

Floodlights are versatile fixtures ideal for directional lighting and can be used with motion sensors for added security. Available in LED options, these fixtures provide broad coverage, durability, and energy efficiency. They are suitable for various outdoor applications, including commercial building exteriors, parking lots, and landscape lighting.

Where are Flood Lights Used?

You can find LED outdoor floodlights in a variety of settings:

Large area lighting: LED flood lights are ideal for illuminating large outdoor areas such as parking lots, plazas, roadways, and construction sites. They provide bright, even light that makes these spaces safer and more usable at night.

Security and safety: Flood lights are a great way to deter crime by lighting up dark areas around a property. They can also improve safety in areas where people may be working or walking at night.

Landscapes and building features: Flood lights can be used to create dramatic lighting effects on landscaping and building features. They can be used to highlight trees, statues, water features, or architectural details.

Signage and flags: Flood lights can be used to illuminate signs and flags, making them more visible at night. This is important for businesses that want to attract attention after dark.

Building perimeters: Similar to wall pack lights, LED flood lights can be used to illuminate the exterior of a building, deterring crime and improving safety for property. They can light up dark areas and make it easier to see what's going on around the building.

Other outdoor applications:

• Commercial Building Exterior Lighting
• Garden Security Lighting
• Outdoor Landscape Lighting
• Commercial Security Lights
• Parking Lot Lighting
• Flagpole Lighting
• Commercial Yard Lighting
• Patio Lighting
• Alleyway Lighting
• Dock Lighting
• Entryway Lighting
• Billboard Lighting
• Warehouse Lighting
• Factory Lighting

Wall Packs

Wall packs are mounted on the side of a building or structure to provide illumination for pathways, entrances, perimeters, and other outdoor areas. They are typically high-powered fixtures that cast a wide beam of light.  Wall packs come in a variety of wattages and beam spreads to accommodate different lighting needs.

Where are Wall Packs Used?

Ideal for illuminating building exteriors and walkways.

Building perimeters: LED wall pack lights are a great way to illuminate the exterior of a building, providing security and safety for your property. They can deter crime by lighting up dark areas and making it easier to see what's going on around the building.

Pathways and walkways: Wall pack lights are perfect for illuminating pathways and walkways around a property. This can improve safety for pedestrians and make it easier for people to navigate the area at night.

Building entrances: Wall pack lights can be used to illuminate building entrances, providing a well-lit and welcoming environment for visitors.

Canopy Lights

Durable fixtures designed for gas station canopies or other covered areas. Canopy lights are suspended from the ceiling of a covered outdoor area, such as a gas station canopy, pavilion, or walkway. They provide downward-directed illumination for the area below.

Where are Canopy Lights Used?

Gas stations: Canopy lights are essential for providing bright light at gas stations, both for safety and security purposes. They help to illuminate the fueling area so that customers can see what they are doing, and they can also deter crime.

Parking garages: Canopy lights are used in parking garages to provide overhead lighting for vehicles and pedestrians. This helps to improve visibility and make it easier for people to navigate the garage.

Warehouses: Canopy lights are a popular choice for lighting warehouses because they can provide a wide area of light distribution. This is important for tasks such as picking and packing orders.

Carports: Canopy lights can be used to illuminate carports, providing both security and safety benefits.

Loading docks: Canopy lights are used to illuminate loading docks so that workers can safely load and unload trucks.

Sporting venues: Canopy lights can be used to illuminate sporting venues such as stadiums and arenas.

Spotlights

Spotlights are designed to cast a narrow beam of light on a specific area. They are often used to highlight architectural features, landscaping, or signage. Spotlights can be mounted on walls, poles, or trusses. They come in a variety of wattages and beam spreads. Some spotlights are adjustable, allowing you to direct the light beam where you need it.

Where are Spotlights Used?

Security and safety: They can be used to illuminate dark areas around a property, deterring crime and improving safety. This can be especially helpful for illuminating walkways, driveways, and building entrances.

Landscaping: Bullet spotlights can be used to highlight specific features in your landscaping, such as trees, shrubs, statues, or water features. This can create a dramatic and attractive outdoor space.

Architectural features: Bullet spotlights can be used to uplight architectural features of a home or building, such as columns, arches, or eaves. This can add depth and dimension to the exterior design.

Signage and flags: Bullet spotlights can be used to illuminate signs and flags, making them more visible at night. This is important for businesses that want to attract attention after dark.

Walkways and patios: Bullet spotlights can be used to provide task lighting for walkways and patios, making them safer to use at night. They can also be used to create a more inviting atmosphere for outdoor entertaining.

Must-Have Features for Outdoor Lighting

1. Adjustable Knuckle Mount Base: Outdoor lighting fixtures with a 180-degree knuckle mount arm offer versatility in positioning, allowing for precise directional lighting in various outdoor settings.
2. Selectable Color Changing Temperatures: Having the option to choose from different color temperatures enables customization of the lighting to match specific needs and preferences, providing flexibility in creating desired atmospheres.
3. Waterproof IP65 Rating: Outdoor lighting fixtures with an IP65 weatherproof rating are designed to endure harsh weather conditions, ensuring reliable performance and longevity in any outdoor environment.
4. Ultra Bright High Lumen Output: Outdoor commercial lighting for businesses must have a high lumen output, and provide powerful illumination for outdoor spaces. An ultra bright outside commercial LED fixture makes it suitable for a wide range of applications, including parking lots and large commercial landscapes.
5. Universal Voltage Range: Compatibility with a wide range of electrical systems simplifies installation and makes outdoor lighting fixtures suitable for both professional and residential use, offering convenience and versatility.
6. Dimmable Compatibility: The ability to dim your outdoor lights offers flexibility in adjusting brightness levels according to specific requirements, providing energy-saving benefits and enhancing ambiance.
7. UL & DLC Certified: Outdoor lighting fixtures that are UL and DLC listed adhere to top-tier safety standards and offer superior performance and durability, ensuring peace of mind and longevity in outdoor lighting solutions.

Frequently Asked Commercial Lighting Questions

How to install outdoor flood lights? 

There are various surface mounting options available, including ceiling, floor, wall, pole, and deck mounts.

How many lumens for outdoor security lights? 

The ideal lumen output depends on the size of the area you need to illuminate, with options ranging from 2100 to 12600 lumens.

Are LED flood lights waterproof? 

It depends on the specific light. NuWatt offers some LED flood lights that are IP65 rated for waterproof performance, making them suitable for outdoor use in any weather condition.

What is considered a bright LED flood light? 

LED flood lights with a lumen output of 2100 or higher are considered bright and suitable for outdoor applications.

Where to buy outdoor lighting? 

You can purchase high-quality outdoor lighting fixtures from reputable manufacturers like NuWatt, offering a wide range of options to suit your specific needs.

How many watts for outdoor flood light? 

Wattage requirements vary depending on the size and brightness of the area you need to illuminate, with options ranging from 15 to 90 watts.

Conclusion

Investing in quality outdoor lighting is essential for enhancing your business's visibility, security, and customer experience. LED flood lights offer unparalleled benefits, including energy efficiency, durability, and versatility, making them the ideal choice for commercial outdoor lighting applications. With NuWatt's innovative flood light solutions, you can brighten your business and create a welcoming environment that attracts customers and sets you apart from the competition.